Werkschau Campus Gestaltung 2025
Architecture, Gemstone and Jewelry, Interior Design, Intermedia Design, Communication Design, Fashion Design
From 24 October 2025 to 7 November 2025, the Design Campus of Trier University of Applied Sciences presented an exhibition at the Kunsthalle Trier featuring all of its design programs: Architecture, Gemstone and Jewelry, Interior Design, Intermedia Design, Communication Design, and Fashion Design. The accompanying visual identity was developed by Prof. Valerie Schmidt, Prof. Dirk Wachowiak, and Sebastian Schubmehl.
The starting point for the design was a multifaceted portrayal of the design programs at Trier University of Applied Sciences. In addition to the course content, the aim was to highlight personal and everyday moments: shopping trips, shared living situations, parties, commutes to campus, weekend activities in Trier, and the distinct atmospheres of the various locations. The visual language was consistently grounded in the students' perspective.
To this end, selected students were given disposable film cameras, which they used over a period of two to three weeks to document their daily lives together with fellow students. Unlike with digital photography, the images could not be immediately checked or reviewed – it was only after the film was developed that it became clear which pictures had been taken. It was precisely this working method that made the interplay of chance and control a central creative element: the difficulty in controlling the flash resulted in unexpected lighting moods and surprising effects. Blur, grainy textures, and unpredictable moments were deliberately accepted and lent the photographs an immediate, authentic quality.
A total of around 600 photographs were produced, a selection of which was later displayed on 75 posters, construction site and bridge banners, as well as in other media formats throughout Trier's urban space.
The resulting posters can be divided into different categories: Posters that display only the exhibition information on a typographic strip, giving priority to the respective image, and posters that were supplemented with comments and associations from the students' perspective, as well as from the instructors' perspective. The font "Trier Display" was further developed by Prof. Dirk Wachowiak as a variable font with multiple design axes and can now be flexibly adapted to different formats.
